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Denise Linn Seminars
The Business of
Our Soul Coaching
family has many members with amazing gifts and talents. Some have had previous
coaching experience, many had been entrepreneurs and knew the ropes,
some are great healers, but are clueless about business, and many
have had fruitful careers in many fields, but had never had to be
responsible for their own business knowledge.
here has been gathered from our e-group. It is a wonderful collection of great information and
will help all of us and future groups to grow and learn from each
other. You are welcome to continue to add information and it will be
incorporated into the larger work or become a part of the second
The files will
remain in the SC archives for your future reference. (If you have
questions regarding accessing these files, please post that question
on the e-group and we will help you with that - please include your
phone number with that post, as this is often easier to explain
Denise has only
been certifying Soul Coaches since 2003. There are now over 2000 Soul
Coaches in the world!
all had a life changing experience!
We are in 100%
agreement on that. Many of you are still discovering who you are
from those changes, both within yourself, family, friends, community
and professional positions. For some these challenges have been
quite over-whelming, all have been positive and life enhancing.
One piece that is
important to emphasize: if you are feeling over-whelmed with the
marketing and business aspects of the business of Soul Coaching -
you are not alone. Most of the respondees have had little or no
business/marketing experience. Don't worry, lots of help is on its
way - and many suggestions for additional resources.
Our Yahoo e-group are to
provide connection between the coached within a class and to all
the other coaches that have been certified to date!
What an amazing group we are. Some of us work on a computer as
second nature, some of us have a challenge turning it on and I
would venture a guess many Soul Coaches don't even have a
computer! I would like to see a compromise established that can
serve us all so we can grow our businesses and prosper.
That is our goal in supporting each other. A series of 'me to'
e-mails, with a dial-up connection, that can be a long process,
and memory reminds me that my computer and phone connection just
liked to suddenly stop talking - which meant - well, I'm sure we
all know that routine.
And more great niche ideas!
facilitated a Summer Solstice celebration in order to introduce
Soul Coaching. I’ve been trying to get Soul Coaching groups
together over the past year, but I could never get either enough
people to make a group or the timing was off. So…I did what
Denise suggested in one of her email’s , keep reinventing the
way you do business. I got outside the box and thought about
what might be more “doable” for people. I’ve been creating one
time Soul Coaching events to give participants a taste of Soul
Coaching. In January I hosted a Soul Collage workshop for 2010,
I am planning a Miracle Box Workshop and will share the format
of my most recent workshop with you to give you some ideas for
The format I
used went like this;
intros, what drew person to workshop and then some general
information about what Solstice is and Soul Coaching.
person pulled a Soul Coaching Card
facilitated a Soul Journey; letting go of what is not
serving them in their life (at the ocean) and allowing in
what their soul needs – brief sharing of this process
a worksheet for them to write down their Zappers and Juicers
– using an aspect of SC
Then I had
them pick a partner to share their card, journey and
worksheet. The other person was to listen and reflect what
they heard as a theme
did what I called a Power Quick Collage – 15 minutes of
pulling pictures in magazines to create a vision of their
theme to carry them through the rest of the year
memorable piece – when I noticed the sun was going down, I
had everyone go out outside and breathe in the energy of the
sun and breathe it into their hopes and dreams, offering
support and and little extra zip.
I just created
a Facebook Page for my business where I will combine psychology
and Soul Coaching;
sharing resources and that could include you! I’d
love to have you join me on Facebook -
Coaching for your Soul
I will also be
documenting my journey through Denise’s new book about the body
on my FB page and on my website. Another way to give just a
flavor of SC.
I also created
a monthly newsletter through iContact to keep my message
flowing. You can sign up for it on my website
Next in line
will probably be an online group w/conference calls. I’ll keep
PS - Just
wanted to share a few more ideas I came up with to get Soul
created “Celebrating Your Soul Saturday’s” where I’ll
create an art/experiential aspect of Soul Coaching.
This will give attendees a taste of Soul Coaching SC.
Consider creating a Soul Coaching group for a specific
niche. I am creating a group just for care givers and
this includes anyone in the care giving profession or
those taking care of a loved one. The focus will be on
renewal and nourishment. The possibilities are endless
with niches; SC for busy Mom’s, men, vitality (Unlock
Secret Messages of the Body), teens, empty nesters…
Business of Soul
Decide to network.
Use every letter you write,
Every conversation you have,
Every meeting you attend,
To express your fundamental beliefs and
Affirm to others the vision of the world you
Network through thought. Network through
Network through love.
Network through spirit.
You are the center of the network.
You are the center of the world.
You are a free, immensely powerful source of
life and goodness.
Affirm it. Spread it. Radiate it.
Think day and night about it.
And you will see a miracle happen:
The greatness of your own life.
Not a world of big powers, media and
But of five and a half billion individuals.
Networking is a new freedom,
The new democracy,
A new form of happiness.
Former Assistant Secretary General of the
We have a great collection of recommendations.
We can all look forward to getting over and beyond the marketing
hurdle. Be prepared for a great informational adventure!!!
Many of you comment so beautifully that you
"know I was meant to be a Soul Coach" - the goal is to learn from
each other and get our business and marketing skills honed to help
us all grow.
Our goal is to grow an amazing village of Soul
Coaches - setting out with our lights shining throughout the world.
If you grow so do each of us. Let all get together and Network -
24/7. Working together we grow in love and community.
NETWORKING for SUCCESS FAQs:
What have you found is the best way to gather clients?
Let your light shine through the work you do.
Business cards that clearly identify who you are. For
coaching it has been considered helpful, when planning to work
in person, to have a great, friendly photo of yourself on your
The more you talk about your business the more articulate
you will become in communicating who you are and what you
provide in the best possible light.
Advertising in journals. Newspapers do not work from the
Finding local radio station to be interviewed on is a
Workshops are a great way to generate initial interest.
Advertising in local New Age type magazine.
Flyers/brochures in local health food stores,
restaurants, yoga centers, any holistic centers.
Word of mouth kept repeating your story over and over
Friends. Previous business contacts.
Establishing a mailing list - adding anyone you can (with
Talk to churches (Unity), hair stylist, chiropractors and
other holistic practitioners to share contacts. Then send out a
mailing that requests permission to add the name to your
Always carry business cards and have them VERY handy. Be
able to produce a supply of brochures on the spot if requested.
Since I have an existing brochure, I developed an insert
to include in it. This has worked nicely. In the future, when I
establish a larger financial base, I will develop a SC brochure
and include an insert for my other services.
Do you find the Soul Coaching website helpful? At what
I refer people to it for Denise's credibility and it adds
I love the site, but wonder how many hits it gets.
I have gotten several private distance coaching clients -
perhaps it is my great picture, I often wonder….
I think it will definitely become more and more
successful as a resource.
I find it an excellent resource for keeping up with
current and future training schedule and other timely
Energetically I feel more established being on a global
Do you have a personal website? Is that helpful?
Yes, and this has been my greatest resource for clients.
It is linked to the SC website, which I believe helps.
I find it helpful in more expansively describing myself
and my services. All of my print material directs people to me
website for additional information.
Yes. I have had one for quite awhile and adding the page
has provided increased visibility.
Do you find speaking at your church helpful? If so, how
have you done this - to what group or to the entire
Although I don't speak at my local church - I speak
anywhere else that will provide me a forum. This can be
challenging in the beginning - Toastmasters might be a
suggestion to overcome any of these issues - but as you go along
it gets much easier.
I am working toward doing this a local dance and
Offered presentations during non-service hours and paid a
fee, but advertised to entire congregation.
I network informally with my friends and acquaintances at
church. These contacts have helped me with all of my businesses
enormously over the years. I also attend activities at my
church - which provides even more opportunities.
5) What other networking resources would you
BNI, LeTips, Tips, etc. Local business referral
organization where a group of business peers who gather
breakfast, lunch, after work, etc to share information and
'advertise' their business through a (generally) one minute
advertisement about your business. Most of these include the
opportunity to gather information regarding through networking
communications and business card and/or brochure exchange. Most
also allow only one business type to be included per group.
Network with ladies groups, talks, functions and just let
your soul shine through the work you do. Like holding a flame
to it. It is all about the energy…gearing in all you have to
making it work, step by step. There is a time curve, listen to
self and you will hear what that time curve is.
Network to everyone and everywhere - even standing
on-line at the grocery store. You just have to be comfortable
describing what you do in language that they can relate to.
Business Woman's Associations and Better Business
Associations are great networking resources. These are also
places to advertise in the newspaper if available or write an
article for the publication.
Target the demographic for this service - in the
respondees city it is educated, fairly comfortable women and
some men, usually feminist. So she makes up resource lists of
that group and what they read, do, where they take classes and
what. Also single parents and people who love personal growth
but are extremely private and don't want to be in a group - but
are ready to be a private client.
Looking through the phone book business pages for
potential resources for putting out business materials.
Write to publications, magazines - locally and nationally
with article proposals.
Write press releases about yourself and your services and
send them to local publications. (coordinators note - this is
a great idea but be prepared to be solicited for advertising.)
Have you had Tables/booths at Expos? Have they proven
Expos have been a help for generating business. However
they can be a large time commitment. It is helpful if you have
something to sell or give-away with your contact information on
it there seems to be a greater response. A give-away basket is a
great way to generate a mailing list from the names entered for
the drawing - just make sure you actively follow-up.
I have found them successful for 'spreading the word',
but generally financially draining. If you want to have a booth
- see if you can also be a speaker. This fives you more
visibility and seems to provide some kind of validation.
When collecting contact information - I suggest e-mail
addresses. Paper mail can become very expensive.
If you can find a coop situation with a booth at an expo,
it really cuts the costs and makes it more attractive. Just make
sure the booth attendants understand clearly what you do. And
spend as much time as you can personing the booth.
One respondee noted that she had not heard many
encouraging reports from doing this.
And another respondee notes that she feels that with
careful choosing of the right Expos it will allow finding target
people who are willing to take a brochure and ask about Soul
7) USA Government Small Business
One respondee noted that she was working with SCORE.
(coordinator note: That prompted me to get the contact
information for this an similar organizations. Unfortunately, I
can only report on the resources in the US.)
www.sbdc.net - Small
Business Development Center, National Information Clearing house
for business training and information. I understand that they
regularly provide a workshop in 'Business Start-Up' and business
and finance basics.
- America's Small Business Development Center Network
Retired industry experts work with you to provide advice in all
areas of entrepreneur expertise.
www.sba.gov - United
States Small Business Administration. I know resources vary from
one office to the next. It has been suggested that if you are in
an area where there is more than one office - check them all out
until you locate the resource that is right for you.
8) Other Comments
Remember keep your advertising material from becoming
One respondee suggested television ads and putting flyers
on people's doorsteps (coordinators note: if you do the
later, make sure this is permitted in the neighborhood you are
If you are a writer, writing articles for local
publications is great free publicity.
Several people responded that they are not planning to do
Soul Coaching as such but have found that they have incorporated
it into their existing work with great success. And likewise
many have found their community to be closed minded, which
returns to NETWORKING, EDUCATING, PROMOTING THE TOPIC.
BUSINESS PLANNING Mantras:
Keep Denise's mantra always in
"The universe always brings the perfect students at
the right time."
Every time you give a business
card or you have the opportunity to speak, no matter how briefly
about what you do, it generates an energy connection. Nurture all
these connections in a positive manner and intention that energy to
Clearly identify who you are
and what your services are going to be. You need to be clear on
that, so your clients 'get the picture'.
Word of mouth seems to be the
best referral method.
"I see life as a dance - I need
a guide to kick start me."
"I plan to move forward with
this path, I'll work till I find the key!"
of love and wisdom:
One of our fellow Soul Coaches has
given us permission to include this quote on our marketing brochures
(please see that you include the credit to Sue J. Thank you Sue, and
continued growth and happiness from all of us.
"Soul Coaching has really helped me clutter
clear my entire life - outer and inner, and I am happier now than I
ever have been in my life."
- Sue J., Connecticut
The Business of Soul Coaching
Client Relations Questions
coaching and therapy/counseling
that you can use in your
The ICF says that therapy/counseling deals with the
past and lives advice. Coaching works with the present and moves one
forward. Coaching also deals with well people. I wouldn't use those
words with your clients as you do not want to offend them, but if
they do have major issues as a coach the ICF recommends that you
responsibly refer them to a therapist/counselor."
Excerpts from International Coaching
Coaching is very action orientated. I work with the
here, now and assume your past is your past, and what you are
wanting is a better today and successful tomorrow. You have all the
answers. I do not give advice, but will help you draw out the
solutions that you are seeking that will open the doors of your
Suggested statement regarding the
practice of Coaching from ICF
Have you developed a great Intake Form that you would be
willing to share?
Cecilia, has given us her Intake/Inventory, Coaching
Agreement and Client Profile. She notes that they are "A MUST
for all coaches." (coordinator note: They will be sent by
separate file do to size.) They are for your use and to
adapt to your needs. You do not need to credit Cecilia as she
has shared them with her compliments and you are free to adapt
them to your specific needs. They are taken from information she
gathered from her ICF affiliation. Cecilia Schukar, CPC, SC-9,
Denise Linn, SC-All has created a list of potential
questions for Client Intake, (coordinator note: they will be
including them in the second e-mail.)
Several people responded that they are working on this.
"Coming from my therapy training background, I like to
gather information on their background. Much less information is
gathered for Soul Coaching than lets say when I am working with
Hypnotherapy or NLP Counseling. The kind of questions I would
ask are basic: name, address etc, along with some info on their
parents, I would ask them: 'How would you describe your parent's
characters?' 'Did you parents get on together?' 'Did they get on
as parents?' Their Siblings - as in 'How many are there?' 'What
order they come in?' 'Do they connect/get on with their
siblings?' I find those questions can act as a way of your
looking at their map of life, offering great insight. I always
keep in check that it is not therapy, so do not plan to
go searching the reasons why they might not get on with a
sibling, unless I believed it to be a major block."
Do you have a Client Contract you would be willing to
See second e-mail for Cecilia Schukar's sample contract.
"A MUST for all coaches."
"It is important not only for you and your business, but
also for your client that you do have one. Plus it will protect
you from any liabilities, it they occur.
"No contract, but what a great idea!"
Several people responded that they are working Contracts.
"I don't use a contract as I feel Soul Coaching is about
freedom and the main commitment is each client making it with
themselves. I do talk about agreement and how I will be willing
to be of full support over the 28-day program, and ask if they
feel they can make the same commitment to themselves."
What do you do when a client drops the 'responsibility
ball'? How do you hold them accountable?
"I absolutely stand behind my contract and services 100%.
Most contracts run for 12 weeks as it is known that it takes
approximately 12 weeks for change to occur. If I feel by week 7
they are not progressing with their goals, I will discuss with
them the possibility that we may not be a good match. I do have
to follow a code of [ICF] ethics. I will definitely refund any
balance that is due to them. Plus I have an excellent referral
system, in place, of other coaches that may be a better match."
"I view it as everything happens for a reason, and if
they did not follow through on something, it there a greater
meaning behind this, and we discuss it. Sometimes they are just
not ready to 'go there', and I don't force it for them."
"This will be addressed in the client contract. It's
important that they are not afraid they will be punished for not
completing something and start to avoid the coach. I have seen
friends do this with one another. Ask 'what did you get done of
the agreement, how do you feel about what you did, and what did
not get done and what do you want to do before we meet again.'
Also talk to them about realistic goals they can feel good about
"I have had one group that met every week for four
months. This was a group of friends. Beyond these friends, I
have not met a person who was willing to complete the program in
28 days. I have had several individuals who I gave the first day
free and they never came back."
"[I have a] refund policy - ie, up to the first day you
can quit with refund, after that [there will be no refund]."
"One of my clients didn't flow daily with her 28 days and
found herself missing certain days. To turn that around during
our meeting I asked her if she was willing to go over one of
them with me during our meeting. That we did, and when we looked
at how good it would be for her to work with the one's that she
missed - as that could be where her block is. On working through
it, she understood herself so clearly as to why she created the
blocks. She was happy to go over them, and finished the rest in
how it worked best for her. I guess it was important for me to
allow her freedom, then to explore that it was okay however she
flowed with it. She was committed to her journey and through
being open I allowed her to clearly show me those areas where
she was stuck-or did not want to go."
"I feel it is all part of their SC process and just try
to explain this to them and gently encourage them to pick
themselves up and keep going even if it is only 5 minutes a day.
I remind that magical forces are at work once they sign up
whether they do the daily assignments or not. So far this always
works and most of my students have completed the course and had
How do you structure payment? Do you find credit cards
"I charge $245.00 for my online SC. That includes a
15-minute/week phone consult and a 1/2 hour final phone
"I don't do anything for FREE anymore, in fact, I have a
new policy about doing trades with people and unless they as an
individual can add value with their services and everything is
spelled out in black and white with hourly costs and products
cost etc. I don't do trades. There is something about the energy
of money and the way everyone puts value on it. I charge a flat
fee right now of $75.00 an hour and that cost is going up….[to]
$125.00 an hour [to be in line with my personal spiritual
"My fee for an in-person group is $495.00 per person and
the e-Course is $299.00. I guess somewhere in-between that and
what the market bears for your particular area would be a good
place to start.
"[I currently accept] cash and personal check, but am
researching credit card in the future. Some coaches use PayPal.
"[I was also given the suggestion of]
www.2checkout.com as a
wonderful way of accepting CC's at a lower lever.
"I request $150 for the Intake which lasts anywhere from
1 hour to 1 1/2 hour in length. Then $300 a month to be paid by
the first of the month. The intake session is longer as that is
where I discuss the evaluation form that I sent them ahead of
time and my other coaching terms and tools. "
"Yes, I find credit card acceptance EXTREMELY helpful,
especially when working with people at a distance. I'm also
trying our PayPal this year, if it works well, may switch over
to that to avoid the credit card fee issues. PayPal takes a
percentage as well, but they take it right at the time and you
know what amounts you are working with.
"For group programs, I require payment at the start of
the program, so that I can buy all the class supplies I need for
all activities. I have never had anyone drop out, but in the
event they would I would want to have all my supplies covered.
"For the online class, optionally I would like it all
paid before the start, but that is rare. People decide on this
at the last minute usually, and I'm generally collecting payment
throughout the session, which feels awkward, as I would rather
not be dealing with money during a person's process. And yes, a
couple of times, I haven't been paid.
"For one-on-one in-person sessions, I have them pay by
"For one-on-one distance, I set-up number of phone/e-mail
appointments at the beginning and have them pay me via credit
card or check before we begin. I have also taken payment plans
"I will not work with anyone for free. My fee is $75.00
per hour. I feel this is necessary for Chi flow. Even at this
hourly rate, the program takes a lot of time and the price seems
more than reasonable. However, if there is a strong willingness
and I can verify that the money is a serious issue, I will slide
"…no PayPal, as it is direct access into and out of your
bank account. I am asking for cash/check ahead of time. (This is
not uncommon in the healing community here.)"
"$50.00 deposit. (I have not had anyone cancel for
refund) and remaining balance due first night. I allow checks,
but if you're uncertain ask for a money order or cashiers check.
Banks can hold personal checks up to 14 days. If you want to
cash client's check immediately, go to their bank."
"I have been blessed with cash when working with clients.
I would accept checks."
"I charge $245. for the online program and $395 for live
workshops, which I run in my own home - these are five weekly
series of 2 1/2 hour classes. This includes materials of: the
book, journals and some other goodies, plus weekly art projects.
The final class is a guided 'Quest in Nature!' I also offer a
25% discount on my …Feng Shui and Space Clearing consults to all
my SC clients. I do not take credit cards. I don't think I have
enough business at this point for this to be feasible for me."
How do you handle and structure initial contact? (bonus
"I do offer a free 30 minute phone consultation - they
call me. First most people e-mail me through my website. One or
two e-mails. In my first e-mail back to them I always mention
that if they would like to follow-up, I offer a free 30-minute
phone consultation. If they are interested they will respond
back and at that point I give them my phone number. I do not
have an 800 number as most coaches don't. I am following
guidelines set by my training through ICF and people will call
me. Many times, we just talk; my goal is to have them sign up
at that point."
"I don't do anything for free (other than some group
speaking engagements), but I do 1-2 hour appointments for a set
hourly rate - with a soul journey in there as a part
of the process. That way they get a 'taste' of the program and
some genuine help…."
6.) What other business practices are helpful?
When working with clients in separate
one-on-one sessions, you just need to keep files on each
person and a good organized calendar. Take notes on your
session, so that you can remind yourself before their next
session on what steps of the program they completed, and their
Remember to focus, clear yourself , and
ground before seeing or talking to any client. Creating sacred
space in your office is essential.
The Business of Soul Coaching
How many have you found to be the ideal class size?
For an introductory class, I would take 20 or less. But
when I start taking my first group through the 28 Day program, I
would like to have just 10 in the group.
It seems my groups are anywhere from 3 - 6 people. Ant
that is working well for me.
I find I get great results working with 8-10 clients in
person. This is a spiritual experience and you need to have
people who are able to be open and feel safe with each other.
One group I worked with met for two hours a week for 16 weeks,
this was the pace that worked best for them.
I'm looking at 10 to 15.
I advertise limited space for 6 people.
I have had one online group of 4 and then one private
online client. Both worked well, but they were time consuming
for me with daily e-mails. Now that I have saved files and
sample daily letters to work from, I think it will cut down my
work time considerably in the future for online classes. For
live workshops I plan to keep them to a max of 6 people.
Is it easier to work one-on-one?
The range of activities you can have a group do is
broader (it is hard to get up and dance your emotions with just
I don't intend to work this way.
I would like to do small groups, but seem to be
attracting one-on-one. I do find that these clients receive more
attention, which the clients have really liked.
Hmmm…yes and no. I really enjoyed the weekly phone
coaching chats I did with my private student, yet I feel she
would have benefited from the power of a group's energy to
propel her even further.
3) Have you worked via e-mail? Would you
recommend this? What are the pitfalls?
I love this method, but you have to have a client who
uses e-mail and is not afraid of e-mail. And you HAVE to be a
daily e-mailer yourself. You can stay in daily communication
without a huge time commitment or strict schedule. But you can
be there for them when they need you, rather than on the next
phone call. The pitfalls are when you are in the program and
someone's computer breaks (have had this happen), major power
outages that shorts all the electricity out of their house (have
had this happen), then you have to switch to phone, which if you
have not budgeted for this, it can be expensive. But you know
you are really helping them through 'stuff' when all the fire
elements are acting up! I sometimes joke that people need to
check their house insurance before they start this program, as
it is just that powerful!
E-mail works well, however you have to be willing to be
on the computer every day, including weekends.
Yes I have and yes I would. The only snags I've had are
on online group of 4 that didn't get into sharing experiences by
e-mailing to the whole group. Still they all had remarkable
shifts in their lives.
4) What have you found to be the best method
of client contact during the program - phone (daily, weekly)
e-mail (daily, weekly) in person (how often)?
I am structuring my work with daily e-mail and in-person
weekly for 2-hours, for 4 weeks.
I work with a combination of e-mail and weekly phone
consults. For the phone consults I have developed a lovely
I arrive at my desk 10-15 minutes before the call and
center myself. I say a prayer and ask that my words be guided,
my thoughts clear and my heart open.
I light a special candle for the client on my desk and
when we finish I return it to my altar.
I take notes each time we talk and keep a file on the
client just like I do with clients in my other consulting
I listen more than I talk. It really is an amazing truth
that the more the clients get to talk the more brilliant they
think you are?
I do work on keeping the client focused on the past week
assignment and introduction of the work and element for the week
I run more e-mail groups than anything else, so that
works best for me, in my life and schedule. But the in-person is
very gratifying as you can work with body language. Phone is the
hardest for me. I do the e-mail program daily, the groups
weekly, and the one-on-on as it fits the clients schedule, but
try to work on the program weekly.
I like working by phone, that way I can directly discuss
issues with the client and help them to work through areas where
they are really struggling.
5) When working with the client/class in
person, how often do you gather and how long is that session?
Most work will be done via phone. I find in my general
life coaching this works best. Plus it really develops your
listening skills. Bonus is you can be in your jammies!
My group classes are two hours in length (be prepared for
it to last longer), and we meet for 6 weeks, intro - 4 weeks and
vision quest/vision seed visualization. Online groups/session 28
days straight through, e-mailing everyday. One-on-one, I
schedule an hour, except the first meeting might be an hour and
a half, if I have never met them before.
Once a week for 5 consecutive weeks. 2 hour class, but
I've gone over every week
I so far have been working one-to-one, and I offer a
choice during our first meeting (and after me feeling what is
right also) to meet either 2,3,or 4 sessions, during their 28
Days. I believe that empowers each client from the start. To
make a choice on how they feel. Each meeting is booked for 2
hours. I then offer them their Air week. Then after Air week, I
have been e-mailing them the previous night their assignment for
the following day. This works great with me/them, as I feel more
in-tune with them by posting it daily. I have noticed more
response with/from them via e-mail as I send them daily after
their first week. The connection between Us is stronger.
5) Since the 28 Days program is set-up
perfectly to meet weekly for each Element - as both a wrap-up of
the week and introduction to the next week - how have you found
success in structuring these gatherings?
I work the first day of each week as an exploration of
the element and, setting the tone for the week. We share the
previous weeks 'stuff', and also briefly go over the up-coming
week's assignment, but the bulk of the time is in element
exploration. I spent much time prepping the room for the group
(it's not always the same based on who I have). For example, my
group last night was the first day of Air. From the first week
introduction, I found out that they love music and aromatherapy,
so we created aromatherapy mixes based on their results of their
Day One assessments, that would support them in this week's
endeavors. I gave them all peacock feathers and various incense
as gifts for the week. Then we worked with bells and singing
bowls to feel the vibration of sound and worked on breathing. I
LOVE working with a couple CD's for my classes. One is
Invocation for World Angel Day, by Regekah, and another is
Choose to be You, by Bliss. We used these to do
relaxation and breathing.
For me personally, I have allowed, and will continue to
allow, myself to not get in the way. What I mean by that is that
the meetings are for each client to bring what has been going on
with them, and for me to work with what ever they come with. The
first meeting I discuss the 28 Days and set an outline for the
28 days. Making sure it feels right and sits well with them.
The next sessions I always make sure there is no concern from
the week they have just gone through. Then the weeks following,
I talk about the next week and briefly outline the week ahead at
the ending of each session. I like to remind myself it is their
journey and it is not about me telling them. So I keep it short
and just make sure they do not have any misunderstandings or
concerns about the following week.
I always do a meditation/visualization at the end of the session
to invoke and connect them to the Element they are connecting
with during the element for the week ahead. After Earth Week, I
have offered an extra meeting/telephone call at any time during
their Quest work.
A great way to speak to clients more directly and for
free, even across the world is SKYPE. It s great, you only need
a headset and away you go…free calls across the world via the
net…the quality of sound is very good.
I have set up conference calls through
c) Other phone
www.freeconferencing.com and dimdim.com
Conducting Online Soul
The following was taken
from an e-group response by LuAnn Cibik to a question regarding
setting up and pricing an e-workshop for the 28 Day program.
structure my e-groups as 28 days straight through of the program,
with a vision quest at the end, and I touch base with people again
about a week later to just 'check in' with them. Each day I e-mail
them a message similar to Denise's daily message in the book about
how this day is affecting me., or what it means to me today. I
really do the program along with the group, in some ways, even if
I do not actively do the exercise levels. But I contemplate on
that day's activity, and write a message that I feel will touch
the group. I encourage each of them to share their experiences
from the day.
set each group up on Yahoo (easy to do), so that it works just how
this e-group works, I send the message out to the group, and they
all receive it, and can all then 'chat' and share. Sometimes they
are very involved and e-mail pictures of vision seed maps to each
other, and sometimes you never hear a peep out of them.
The beauty about the e-group is that you can set-up your own time
of day to devote to answering e-mails (sometimes they write to you
individually with issues) and also in my daily message I answer
each person who wrote in to the group so that they know they are
heard (some groups validate each other better than others). You
can have clients from all over the world, and that is sooooooo
cool! It also means you have to think about the time of day that
you send messages out and be consistent, so that people get the
assignment when they are expecting it.
What you need think about setting-up group pricing is:
|How much time will it take you daily (if that
is how you structure your program) - Takes me about 1/2 - 1 hour
depending on the volume of activity from the group that day.|
|How many times will you run the group (you
will have to spend some time formatting the information, etc)
and if you only do an e-group once, you need to factor this into
your cost. Over time I have collected stories and created pages
on my own personal website that celebrate each of the elements
as reference for the people in the program. Over time, I'm sure
you will do the same.|
|How many people do you want in your group.
(The largest e-group I've had is 6 or 7 people.) If you only get
one person responding for your group class, I would either
postpone it, or invite some interested friends or clients to be
part of the group as your guest. Running a group of 1 is much
harder, and is really private e-training |
|What are your advertising and other expenses.|
The other thing to consider is how comfortable you are with the
computer. You will need to be available online for people daily,
because even if you set it up as weekly assignments, people may
want to be able to touch base with you more frequently. The people
you will get who want to do the program online are generally
people who spend much time on the computer.
You also need to think about how you will get paid, and I have
started using PayPal and am pleased with this. Otherwise people
have to send you checks, or call you with credit card information
(if you can take this). Since PayPal is Internet based and it is
an Internet based course, I find this works well.
charge $199.00 (US) for the online e-group program. I do not send
them other materials and I don't have any phone contact. I know
other people have set-up programs that include one phone call for
a phone guided visualization, or have sent their clients a copy of
I have finally
'wet my feet' with the soul coaching program and it has
been an incredible experience. Very rewarding for me, and I think,
for the tow ladies in my mini e-group who finished their four
weeks today. The responses I've got tells me the results are
coming. But still, even if they had not stuck with their program,
and never had done any assignment, I have had one great influence
on their daily lives, one that I am really pleased with. They both
work with computers, and have both been dreading their e-mail -
now, however, they come to work, start their computers and
immediately scan their mail for my daily message, with the daily
affirmation in large, coloured text, and with the assignments
attached. Then they start their day at work reading spiritually
uplifting and inspiring material, and have a greater sense of joy
and purpose during the day. Both have told me they absolutely
love the affirmations. So I have been feeling a bit sad that
this had to end, but then I decided - it does not have to
end! I am going to send weekly affirmations, on random days - some
weeks maybe even more than one, I'll have to see how it all works
out. I have been enjoying myself immensely finding both the fonts
and the colours that served to reinforce the affirmations, so this
is going to be a fun project! Of course, none of them know this,
it'll be a surprise for Monday….
The Business of Soul Coaching
Personal Extended Studies
"Imagine a relationship where
the total focus is on you, on what you want in your life, and on
what will help you achieve it. The coaching relationship is like
that. It's unique. There is no other relationship in our lives
that consistently offers this extraordinary level of support and
encouragement…. This relationship is like having your own personal
navigator for the journey of your life: someone who will help you
find your way and stay on course.
"Coaching is a powerful
relationship for people making important changes in their
lives….The clients represent the full spectrum of occupations:
CEOs at top corporate offices, artists, managers, consultants,
small business owners, entrepreneurs. Moreover, they represent
people for whom [life] was just a small part of their reason for
seeking out coaching.
"Imagine someone listening,
not only to your words, but also to what's behind them - who even
listens to the spaces between the words. Someone in tune with the
nuances of your voice, your emotion, your energy - who is intent
on receiving everything you communicate. Someone who listens to
the very best in you, even when you can't hear it in yourself.
Listening at this level is just one of the special coaching skills
we [as Soul Coaches will pass on to clients.…]
"Imagine a relationship with
someone who is totally curious about your dreams and aspirations,
what makes you tick, what you value, what you are most passionate
about in your life - a person who will help you clarify your goals
and provide the tools for action and learning that will lead you
to the results you want."
Excerpt from Introduction to Co-Active
Coaching, Whitworth, Kimsey, Sandahl
"What we do today, right now, will have an
accumulated effect on all our tomorrows."
Have you done any further coaching training? If so what
I would suggest looking into your local community
college. Many have coaching training.
I have graduated from an ICF accredited Life Coach
training and feel it provided me with the business courses and
structure that have been so valuable.
Have you found any continuing educational materials you
a) …do some Google searches under coaches and
it will lead to some wonderful resources. One that I just love
You can request just to receive the free newsletter which is jam
packed with great information for running a business for a
Coaching Related - Business Building
Co-Active Coaching, Whitworth, Kimsey
Sandahl, Davies-Black Publishing, ISBN 0-89106-123-1, comment
"available on Amazon - extremely valuable, if you are going to
buy one book - make it this one!!!"
Marketing Essentials for Coaches, Steve
Mitten, comment, "I had to order it from the International
Four Steps to Building A Profitable Coaching
Practice: A Complete Marketing Resource Guide for Coaches,
Deborah Brown-Volkman, ISBN 0-595-29660-2
Lynn Grodski's books, comment "I am currently in
practice building tele-class with her…her specialty is working
with practice building …."
Building Your Ideal Private Practice: A
Guide for Therapists and Other Healing Professionals
Twelve Months to Your Ideal Private
Practice: a Workbook
The New Private Practice: Therapist -
Coaches Share Stories, Strategies and Advice
Business and Practice of Coaching: Finding
Your Niche, Making Money and Attracting Clients
(release May 2005)
Total Life Coaching: 50+ Life Lessons, Skills, and
Techniques to Enhance Your Practice…and Your Life,
Therapist as Life Coach, Patrick
Williams, comment "...is also excellent. I receive his
Get Clients Now, CJ Hayden, comment
"…available through Amazon."
The Art of the Start, Guy Kawaski,
ISBN, 1-59184-056-2, comment "…seems to answer a lot of
Start Late Finish Rich, David Bach, ISBN
The Contract and Fee-Setting Guide for Consultants
& Professionals, Howard L. Shenson, ISBN 0-471-51538-8
Guerrilla Marketing Attack, New Strategies, Tactics
& Weapons for Winning Big Profits from Your Small Business,
Jay Conrad Levinson, ISBN 0-395-50220-9 (pbk)
Million Dollar Consulting, The Professional's Guide
to Growing a Practice, Alan Weiss, ISBN 0-07-069102-9
How to Succeed as an Independent Consultant,
Herman Holtz, ISBN 0-471-57581-X
Magical Worlds of the Wizard of Ads: Tools and
Techniques for Profitable Persuasion, Roy H. Williams,
ISBN 1-885167-52-0 trade paperback
a) The Hidden Power of
Dreams, Denise Linn, can work very well in conjuction
Quest, Denise Linn, comment "I find a
lot of project suggestions in this book."
Sacred Space ,
Dense Linn, for assisting you in creating a safe and
sacred space to work with clients
The Hidden Messages in Water, Masaru Emoto
Animal Speak, Ted Andrews, ISBN
0-87542-028-1, Dragonhawk Publishing
Animal Wise, Ted Andrews, ISBN
1-888767-34-0, Dragonhawk Publishing
Nature Speak, Ted Andrews, ISBN
1-888767-37-5, Dragonhawk Publishing
Soul Signs, Kevin J. Todeschi
The Moment That Matters, Eric Dowsett
Are You Sleeping in a Safe Place? Rolf
Gordon, Published by Dulwich Health Tel: 0208 670 5883 (England)
Ask And It Is Given: Learning to Manifest Your
Desires, Ester and Jerry Hicks, ISBN 1401094500, Hay
There is a Spiritual Solution To Every Problem,
Wayne W. Dyer, ISBN 0-00-713147-x
comment "When I picked this book up in the store it buzzed in my
hand and I knew for sure I had to buy it."
The Power of Intention, Wayne Dyer, Hay
House, comment, "I listened to the CD and then highlighted
The Power of Now, Eckhart Tolle, ISBN
0-340-73350-0, Hodder and Stoughton, comment "My partner
just finished reading [this]. He is a Life coach and found this
excellent to work in with some of his clients goals and
Loving What Is: Four Questions That Can Change
Your Life, Byron Kathie with Stephen Mitchell,
comment "…also has a website where you can print out
The Sedona Method, Hale Dwoskin, comment
"…wonderful and in a very short time this easy method has taught
me to release even more."
All of Robert Moss' books on dreams as well as his 6 tape
The Wild Within, Paul Rezendes
The Architecture of All Abundance, Lenedra
Do you have any other Wise Words to share with us?
I am not able to be a coach unless I have a coach. It
keeps me continually reaching for better and better for myself
as well as remaining congruent and in alignment with what I am
teaching….I also wouldn't be comfortable being a therapist,
counselor or decision maker for a client unless I had the
credentials to do so. I see us as Soul Coaches: the cheerleader,
inspiration and motivational leader…the money thing is touch to
me and I am sure for lots of others. I had had to really work on
this one since I could not see for so long the value I really
had to offer people and it was because I didn't value myself
enough! Good Luck!
Be sure to set aside time and energy to start creating
your practice. If you have too many other projects going at the
same time it can be difficult. Think of it as a part time job
and devote at least 10 to 15 hours a week to either promoting
it, researching, learning and, of course, seeing clients.
Don't coach friends.
The ideal client is ready and willing to continue on the
path. You have the skills to develop every client into the ideal
Go with your heart and all else will follow.
I truly feel that a critical mass of Soul Coaches has
just about been reached which will soon propel us all into
remarkable new territory as practitioners. Things may seem slow
going to many of us who feel ready to burst up through the new
earth of spring and share our transformations with everyone who
crosses our paths. All in good time, I keep telling myself, when
conditions are sufficient. There must be some more deep changes
and clearings that need to occur either in me or in the world
and probably both. We must keep the faith. Ultimately, all
clients are Divinely orchestrated anyway. All is well.
Don't give classes away. They aren't appreciated. There
needs to be an exchange of money or equal value goods
"What we commonly call man….
the eating, drinking,
planting, counting man, does not…
as we know him…
represent himself, but misrepresents himself.
Him we do not respect.
But the Soul, whose organ he is,
would he let it appear through his action,
would make our knees bend.
When it breathes through his intellect it is genius
When it breathes through his will it is virtue.
When if flows through his affection it is love."
Ralph Waldo Emerson